About Course

Name: Advanced Sales and Marketing Training- Kenya
Price: 1200 KES
Availability: InStock

Advanced Sales and Marketing Training- Kenya

Category: Customer Experience and Communication Training

Overview

The Expedition

About the Program

The Advanced Sales and Marketing Training equips participants with advanced sales and marketing skills required to drive measurable business growth in competitive markets. The curriculum covers modern marketing principles, strategic sales techniques, customer relationship management and brand positioning. Through a blend of theory, practical exercises and case studies participants gain actionable strategies to enhance lead generation, improve conversion rates and foster long term customer loyalty. Training options include in-person, virtual and blended delivery. Participants who successfully complete the program receive a professional certification.

Course Objectives

By the end of this Advanced Sales and Marketing Training Course, participants will be able to:

Develop and implement effective sales strategies aligned with organizational goals.
Understand and apply modern marketing principles, tools, and techniques.
Enhance customer engagement and retention through relationship management.
Conduct market research and analyze customer insights to drive decision-making.
Build and strengthen brand positioning for competitive advantage.
Utilize digital marketing channels and analytics to measure campaign effectiveness.
Improve negotiation, persuasion, and closing techniques for successful sales outcomes.

Target Audience

Sales professionals and managers seeking to refine their strategies.
Marketing professionals and brand managers aiming to enhance market impact.
Entrepreneurs and business owners looking to grow their customer base.
Customer service and account management professionals.

Training Duration

Classroom: 5 Days

Online: 7 Days

TRAINING MODULES

1: Introduction to Sales and Marketing

Understanding the sales-marketing relationship
The role of sales and marketing in business growth
Key concepts and terminology
Evolution of marketing: traditional vs. digital
Sales cycles and customer journey mapping

2: Market Research and Consumer Insights

Conducting effective market research
Understanding customer needs and behavior
Analyzing market trends and competitors
Segmentation, targeting, and positioning
Utilizing data for strategic decision-making

3: Strategic Marketing Planning

Developing marketing objectives and goals
Crafting the marketing mix (4Ps/7Ps)
Brand building and management
Designing effective campaigns
Measuring marketing ROI

4: Advanced Sales Techniques

Prospecting and lead generation strategies
Consultative and solution-based selling
Negotiation and persuasion skills
Overcoming objections and closing deals
Managing key accounts and customer retention

5: Digital Marketing and Social Selling

Overview of digital marketing channels
Social media marketing strategies
Email marketing and automation
SEO, SEM, and content marketing basics
Using analytics to track and improve campaigns

6: Customer Relationship Management (CRM)

Importance of CRM in modern sales and marketing
Selecting and implementing CRM tools
Maintaining customer loyalty and satisfaction
Handling customer feedback and complaints
Personalizing customer interactions for impact

7: Sales and Marketing Performance Measurement

Key performance indicators (KPIs) for sales and marketing
Monitoring and evaluating campaign effectiveness
Reporting and communicating results
Continuous improvement strategies
Aligning sales and marketing with business objectives

Delivery Method

This program is taught through a mix of practical activities, theory, group work and case studies. Training manuals and additional reference materials are provided to the participants.